4 Weaknesses that Stunt Fan Page Growth & How to Overcome Them
I wanted to write about a topic that is rarely discussed concerning fan pages yet is a huge problem for both small and large organizations. There is a point that we all reach, unless your some popular teen movie/book, where fan page growth seems to slow down and may begin to decrease. The content and services you are providing may be fairly good, but your growth has hit a wall. Without any personal change there more be further issues with the fan page as people comment less and or stop returning to your page. This will lead to a feeling of devastation and complete disorder as you try to figure out what you need to do to overcome this barrier and build a superior fan page community that can thrive socially while promoting your services or brand.
These issues usually come about because the of lack or overuse of one of these four character attributes which are: Ambition, Patience, Procrastination, and Consistency. Simple as they might sound each and every attributes has a great deal of strength that can help or hinder anyone struggling with their pages growth and community out reach. Let me explain to you how.
1st – Fan Page Ambition
What I mean by ambition is what you really want your fan page to be. Do you want a simple fan page like the millions of other pages out there with just a few followers and little to no community involvement or do you want something spectacular that can truly be a social experience where individuals can share their stories, ask questions, and feel like they are a part of something important? So many pages are created and the bare minimum is put to work on the page. What happens from there is a lack of ambition. There is a desire to achieve greatness but a lack to do so. Goals aren’t made and no time is taken to think outside of the box to make your page stand out. A decision needs to be made if you truly want your page to grow into that social community that so few achieve or if you want it to stay stagnant due to the little activity, work, and planning you put into it. True, successful fan pages require your dedication to succeed. This shouldn’t take away from the excitement or fun of building one but there is more to it than simply doing small routine posts. So decide now to take action and achieve those fan page ambitions.
2nd – Patience to Press On
How many of you can raise your hands and say that you have great patience? If you do, I applaud you but I know there are many who lack patience. Patience is one of the most critical attributes needed to build a page. You need to have patience and understand that a page won’t simply grow into something great but will rather take a great deal of time. To make a simple analogy lets think about planting a small seed. You want that seed to grow into what you envision it to become yet it won’t change overnight. You must nourish this seed by giving it enough sun light, water, good soil, etc. for the seed to take root and grow. The process of this growth can be veeeerrrryy slow. It takes a lot of work and you have to be patient as it will require your constant help. Once the plant reaches maturity you may think you are done but you aren’t. There is still a need to take care of it for as long as you want the plant to thrive. Now that we have a simple gardening tip lets jump back into social networks and how this all applies. Pages take a great deal of patience and care. You might not see the fruits of your work for some time. That doesn’t mean that you should give up early on but rather work harder and continue to be patient. Be patient with the plans you have and patient with the expectations of the page. Be patient as you build a fantastic page and patient with your potential community. You have the ability to reach these goals, so be patient.
3rd – Page Procrastination You Are Guilty of Doing
Procrastination is one of those attributes that stops many from fan page greatness. Fan page managers put off working on original content, unique status updates, great visuals, and even responding to comments/questions from visitors to the page. Why would you put off doing all these things when you know that they will only help your page!?!?! Don’t think that tomorrow or next week you will start to work on it but rather get going right now. Plan to write an article that you can share on the page, think of a fun status update that ties in with your subject matter, create a visual that people will want to share with others, etc. Do something now! Sometimes procrastination can be reading or studying too much about the subject while thinking eventually you will apply what you have learned to you page. Take action immediately once a new concept or idea is learned and share that idea with your page. Helpful tips that you have learned from your personal experiences are great ideas of topics that you can share on your fan page as others may find them useful. Don’t procrastinate, take action!
4th – What does Consistency Mean to You?
The last and final step is to be consistent in page posts and responses. You can’t expect people to come to your page when you post once a month or if you respond to questions every once in a while. Make it a habit to be consistent with what you are doing and your pages community will have greater expectations as to what you will do on a frequent basis. A little bit of consistency can make a visit to your page a much more enjoyable experience. There is a quality of consistency that is also important to your visitors as the need to receive consistent content that is of value to them. Think of what they would like to see and what might be important to them. With valuable, consistent content your page will be a step closer to your personal goals.