The Pinterest Strategy
Pinterest is an excellent social site that continues to grow in popularity and in marketing opportunities. Pinterest can become another great social marketing tool in your endeavors of creating a bigger brand following. As most of you know, Pinterest’s expertise is sharing visual content with friends and others who have similar interests. Users of this social page can create boards based on interests. These boards can in turn be made into another self promotion page. Obviously there needs to be
some forethought as to what is shared to avoid coming off as Spam to potential viewers. To be successful, you need to put together a ‘Pinterest Strategy.’
When you set a goal, you must create a strategy. A strategy has to have more than just an action step, but also a beginning step to evaluate what must be done to achieve your objective. Strategies require a personal understanding of the effort that will be required to complete a goal. A ‘Pinterest Strategy’ requires a complete understanding of your market, their needs, and how to fulfill those needs. Once the strategy is implemented you will see the ‘Mark’ you have left by the reactions of your viewers.
Powerful Pinterest Series
Over the course of the next few weeks a series of articles will be created focusing on the many great tools that Pinterest offers and how these can be used to your benefit as you market your businesses. It is my intention to help you learn how to properly implement these lessons into your current business. Although these lessons primarily focus on an international audience there are many applicable ideas and activities that can be used for even small local businesses.
The following topics are all key to the success of social marketing using Pinterest. Once more this series will teach and focus exclusively on how to market your business, products, and site to a larger audience using this social platform.
Find Your Niche
Pinterest’s Viral Potential
Why Do People Engage with Boards?
Top Trending Pinterest Topics
Touch the Pinner’s Emotions: Questions, Statements, & Quotes
Capture Attention: Powerful Visuals
Mix It Up: Integrate Words & Visuals
DIY: Do It Yourself
Leaving a Breadcrumb Trail
Making Pins Profitable
There is a lot of excitement surrounding Pinterest Marketing and for good reason. The growth of traffic to other blogs, sites, and fan pages, has grown exponentially due to Pinterest referrals. When a brand wisely creates a marketing strategy they can have the same success others are currently enjoying. Throughout this small series that will be shared, you will gain a greater interest in Pinterest and understand how to use the tools to your benefit. Enjoy what will be shared and be quick to apply your personal ‘Pinterest Strategy’ as you review every lesson that is taught.