Find Your Niche – Part 2
The definition of a niche is “relating to or aimed at a small specialized group or market (dictionary.com).” A niche can help to leave your mark on Pinterest. Pinterest is a fantastic social media resource and it will be a great marketing tool when you decide what your objective is as a business or individual. That is the entire point of this article is to help you find your marketing niche and how it will align to your goals and aspirations.
When you are trying to find your own niche think as a consumer for a minute. Why do you follow or like some fan pages or individuals over others? Is it their unique style, the consistency of images shared, or the quality of the pins? When someone chooses to follow a Pinner it’s because of one of these three reasons:
1 – Personal Relationship
A relationship has already been developed between you and the individual or brand. This relationship was founded on trust and quality. Because of this connection there is a strong bond of loyalty that can only be strained if that trust is broken or quality disappears. Otherwise this loyalty will not waiver and will promote any content shared by the source.
2 – Similar Interests
Many users on Pinterest follow others with similar interests. They go beyond their comfort zone of friends and family and tend to follow individuals that pin about topics, products, or ideas that they themselves enjoy.
3 – PINNER GURU!
Those that have the greatest number of followers will always fall under this last category. They are the ‘Pinner Gurus.’ Their Pinterest fan page is dedicated to one niche or topic. They focus exclusively on this topic in all of their boards that are created and in the pins that are shared. They want to stand out from the pack and will refrain from diversifying into markets that don’t directly affect their area of expertise.
Pinterest users are attracted to these ‘Pinner Gurus’ because of the love for their field of expertise and the quality of pins that are shared. These users want a direct source that will give them something absolutely stunning just for them. When creating your niche or area of expertise you must become the ‘Pinner Guru!’ To have a Pinterest niche that demonstrates your knowledge for your preferred field will draw the right audinece that you seek to promote your brand.
When creating this niche reflect on these questions and carefully make changes as needed to suit your followers needs:
Are the Pinterest page and boards focused on one market?
Do I frequently pin unique and ‘dazzling’ pins that I have personally created or found?
Is a form of pinning consistency established to meet the demands of my audience?
Do I only pin quality visuals that will strengthen follower trust?
Will this pin entice new followers?
How does this pin differentiate myself from other pinners?
When answering these above questions they will be a guide that will assist you in determining what your niche should be and how to set it up. When deciding on your niche you must always, I mean ALWAYS remain focused in one area. Specialize in that area and find ways to stand apart from others to attract the right audience to your Pinterest page.
If a Pinterest page is create around a topic in a saturated market there is still plenty of opportunity to create a niche. Find one topic in that field that can cater to a specific audience. For example, there are countless pages created about food but many of these pages use the shotgun approach and talk about many different types of food rather than focusing on one subject. What if you made boards dedicated to something much more specific like ‘Foods with Strawberries in them.’ This niche is still in a highly active market but it has created a new focus that will open the doors to a wave of individuals who are interested in foods made with strawberries.
Use these concepts in any board that is created to leave your signature mark. Set yourself apart from the competition and make your page the one to come to when seeking to learn more about that one area of expertise. Decide right now how you can create a Pinterest page that will market your skills and brand to the right audience.